Apple just unveiled two iPhone models in these days, which includes its new iphone5S and colorful iPhone5C. Everyone know this news and waiting for buying these new smart phones. But according to the theory of business ethics, is that a really good phenomenon for everyone?

Customers need to spend more than $500 to purchase each new iphone5C. Apple already has really good promotion and everyone can know the information of Apple’s latest product. But for the family that cannot afford those expensive cellphones, doing too much advertisement is not an ethical action. Children might ask their parents to getting the new phones. To some extent, it’s not an ethic action to the community and their consumers.

Also, Apples built the factories in China. They sell their products with high prices but pay low levels of wages to their workers and workers have bad working conditions. That’s not ethic to their workers.

So in general, many big successful businesses are not ethical enough. Before they try to get enough profit to satisfy their shareholder’s want, they still need to think about how to be ethic to all of their stakeholders.