As everyone knows, in China, KFC is more popular than MacDonald. Because KFC has lunched several types of fast food, which are cater to Chinese tastes. And the bucket of KFC is the most popular product in the Chinese market because the price is relatively low compare to other meal package.

In recent days, KFC launch a new half price bucket. This new cheap product is popular but after few days, there are many consumers responses that this new bucket actually have bad taste and both the quality and quantity is worse than the original bucket. And some customers said the quality of services is terrible when they asked for the half-priced bucket.

Personally, although the sales revenue of KFC will increased after they sell this new bucket because many consumers want try this cheap worthy meal, the reputation of KFC will be damaged due to the bad quality. Most of the consumers will be willing to pay more and get better food. The new bucket might be more worthy than before. KFC want get profit from more sale revenue but not more profit earned from selling each unit of product. But whether this strategy will be really successful in the future is largely depend on the consumers.