SpyFu, originally GoogSpy, is a search analytics company. We learned about how to use it in our COMM464 class and we did use it to help use analysis the linking performance for Goodbits. According to our research findings from SpyFU, Goodbits has around 383 inbound links. The majority of these links come from blogs and news sites, and the rest of them are from directories and forums. Since inbound linking strengthens SEO value of a website, we come up the recommendation that Goodbits can increase inbound links through consistently posting their blogs on all their social media platforms, not just their own website.

SpyFu can help us to know for each website, every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 10 years. And according to these find out the way to increase our website’s traffic, track the keyword ranking and make better connection. This tool can help us to get more information for our company in the future to get better-performance SEO.

https://www.spyfu.com/

Here is the introduction of two kinds of products of Adroll. One of them is CRM retargeting, it can re-engage existing customers by using CRM data. Adroll helps the company re-engage past customers with retargeted ads featuring new products and deals to save customers. And they can make better impressions by delivering relevant ads based on their age, gender, spending profile, etc. And connect the dots between offline customer data and retargeted online display ads to design more complete campaigns and engage more customers.

And another product, SendRoll delivers personalized email that’s triggered by browsing behavior on your site. They provide pre-purchase messages through simple, one-pixel setup and easy segmentation. If someone visits your site and enters their email, but leaves before they completing a purchase. SendRoll send an email to that address personalized with products they viewed, based on products viewed or cart abandonment. Therefore SendRoll’s smart messaging brings them back to your site, where they’re encouraged to finalize their purchase.

https://www.adroll.com/