In the waning days of 2013, what challenge is more daunting than turning around BlackBerry ? Competing with Apple , Samsung, Microsoft , and a growing crowd of Asian manufacturers is unattainable. The latest news of BlackBerry —-announced that CEO Thorsten Heins would be replaced by John Chen. After the news posted, the company’s stock fell 16% in one day.
In fact, it looked like the only option besides letting the company die a slow death in a vicious market. However, it seems that BlackBerry want nothing but to keep the company intact as it turns things around. Although, other companies like Microsoft, Apple, and Google were interested in buying small pieces of BlackBerry, but as Reuters reported Friday, the company’s board rejected each suitor. Even Lenovo in China Beijing want to make a deal with BlackBerry but got refused by the safety problem.
Chen’s bio boasts that he saved Sybase from bankruptcy.It’s true but Sybase couldn’t escape from being acquised. So I can understand why the suck fall down but I won’t blame that to Chen because the whole market is in a mess and the future looks no luck for BlackBerry right now. Let’s hope the change can give BlackBerry a fresh start.