Spending on Internet advertising in Britain jumped by nearly a fifth in the first half of 2013 to 3 billion pounds ($4.85 billion), lifted by mobile video ads and marketing on social media by brands cashing in on signs of economic recovery.
(http://europe.chinadaily.com.cn/world/2013-10/07/content_17011932.htm)
Now,more than two thirds of Britons own smartphones, according to a report earlier this year by technology company MobiLens. I can see real potential here in the digital market. Digital marketing of McDonald, such as campaigns on the Internet and cellphones, now makes up between 8% and 10% of the company’s marketing budget, up from 2% four years ago.
(www.crazyenglish.org)

So I am wondering that how can you start your Internet advertising career?

First of all, you really need to have some established traffic in order to draw interest from potential advertisers. That means you need to find some websites that are powerful in attracting people. For example you can put your advertisement on YouTube, Amazon or Skype.More competitive, more established and efficient.
Second,Social media is not a campaign, it’s a permanent approach.

Brands selling consumer goods such as clothing, food and jewellery became the biggest users of mobile advertising, almost doubling their share to 26.8 percent from 14.5 percent, the IAB said. IAB，Internet Advertising Bureau，is the department for promoting advertisement activities online. With the help of IAB, you can have more information of Internet advertising. So the cooperation is also a dominate factor.

China and Indonesia announced a 100 billion-yuan-rupiah currency swap on Wednesday October 2, to promote trade settlements in local currencies. As a business student, I want to learn about what is swap currency and how it works for both two countries. My research and analysis show that swap currency is considered to be a foreign exchange transaction. A swap involves the exchange of principle and interest in one currency for the same in another currency.

The swap arrangement signed back in 2009 was designed to stabilize Indonesia’s economy during the 2009 economic crisis and be extension sustain two-way trade and investment. So we can draw a conclusion that the swap currency can be used to against financial risk. As a matter of fact, the swap did indeed manage to move the Indonesian economy away from turbulence in 2009. And this time, China and Indonesia can make a constant and stable current cooperation between each other.

The need to renew the swap agreement caused by the latest US financial policy. The potential risks make other countries in the world feel under pressure. There is no doubt that swap currency is a efficient way to protect themselves. The two countries have also made remarkable progress in cooperation in such fields as science and technology, education, culture, people-to-people exchanges, defense, maritime affairs and aerospace.So international cooperation plays a significant role in this specific period.
http://usa.chinadaily.com.cn/china/attachement/jpg/site1/20131002/eca86bda385d13b6644216.jpg

The promotion of Ipnone new production held in California yesterday. However, you can see that there’s a cloud of disappointment over the market. On the one hand, the Iphone5C and Iphone5S didn’t bring us big surprise. Although the IOS7 is better than the older ones, some critics said that they are looking for something more than that. On the other hand, the Ipnone 5C is only about 120 dollars cheaper than the Iphone5S, but everything is exactly the same with Ipnone5 except that it’s multicolored. That is more like commercialize the Ipnone5C to increase the advantages of Ipnone5S.