Are you a small company, which does not have a clue about advertising online? You started with a facebook page an instagram account and maybe an internet. Well, if you have been doing an online marketing campaign and feel it is out dated then you should read this advise:

1. Analyze the people who click on your site: You need to collect data, so you can analyze what were the past behaviour of the traffic and see where it needs to be rearranged. We recommend you to install Google Analytics to track the data for at least a month before been able to draw any conclusions

2. Target the right costumer in the right networks: There are so many social networks it is better to choose one to specialize into where you know your biggest base of customer. This will be more efficient as you will be able to build a personality for your brand more truthful and you will be able to do more frequent updates.

3. How you deliver: Maybe to make it simpler you’re doing everything automatically but costumer often does not like it. So maybe is better to redo some posts manually.

4. Blog content: People prefer high quality contain than frequency. So your post should talk about an interesting subject for your segmented audience.

5. Marketing messages: Check if they are useful to interact with your costumer, if not there is no pint in paying cost for a service which is not useful.

So now, you are ready to make those changes if you wish to improve your online marketing campaign.

Here is the link of the blog in case you would like to read over the original article:

http://www.entrepreneur.com/article/251892

We are currently in the age of internet marketing and here are the 10 tips to know for the upcoming year of 2016 to make it a successful year for your company according to a Forbes article:

Here are the tips shorten from the original version:

1. Embrace costumer Experience model: To become more part of the natural cycle and customer service extension. This allows you to track, measure and tailor what your customer is doing and what he wants by online tools.
2. Ad blockers: A lot of people are getting there ads bloked. So now company have to create an ad that does not bother the costumer but goes with intrest when scrolling his screen.
3. 3D marketing: Still not developed enougt but it will start first for gamers as the technique is about bringing there product into virtual.
4. Social media is a channel not a strategy: Not to forget it is just a platform to help so businesses have to explore more in other marketing ideas than just social media.
5. Omnichannels are in: Custumer experience have to be integrated which will improve the bottom line of retailers and B2B.
6. Big Data: Tools are more efficient so now it is easier to analyse the data which gives new usefull information
7. Mobile: People use there mobile more often so it is important to do mobile phone custom apps.
8. Youtube, Snapchat, Vine: The new generation love to watch Youtube for almost everything so create video contain.
9. No rest: Consistency is important but people are looking for content with better reliable sources.
10. Data: Always important to track your results.

Here is the link if you wish to study the whole article:

http://www.forbes.com/sites/danielnewman/2015/11/03/the-top-10-marketing-trends-that-will-define-2016/2/

Airbnb is worth 25billion and raised another 100 millions yesterday November 20^Th.

There booking have increased by x2 since last year. There business for those who do not know is about staying at a person’s house by renting a room or the whole apartment if they are not here. There publicity is mainly done online and there strategy is the following:

They use dropbox combine with there referral program which tripled there daily bookings. In terms of payments they use PayPal which is remarkability safe. Also instead of going the common routes ( coupon, codes…). What they did was when users referred to a friend by email gaining 25$ once there first trip was completed or 75$ when hosting there first guest.

It is all about the referral program in which you have the steps here:

1. Target segment: To the most active costumers of your product. As they will be the ones to refer to a broader range of people.
2. Rewards: to make users invested in your company in this example money for travelling users. And don’t forget to think about your costs of turning a costumer a client you don’t want to lose to much money.
3. Make the offer two-sided: the referrer and the referred should both win to reinforce the current costumer loyalty and to attract the new one.
4. Clear visual for action: tell your costumer what to do in terms of posting a picture or sharing a post so it is clear for him
5. Implement through trusted software: use a second party which is already running perfectly and which is security approved instead of building from scratch. It will make the implementation easier for everybody.
6. Test and Refine: You should always try to innovate and make it better.

here is the link of the actual news:

http://www.forbes.com/sites/sujanpatel/2015/02/25/learn-the-growth-strategy-thats-helped-airbnb-and-dropbox-build-billion-dollar-businesses/3/

You have probably heard about the Balmain collaboration with H&M which sold out immediately and if you don’t you must have seen the funny videos of people running and fighting for the clothes. The brand has been growing very fast but e-marketing played the biggest part achieving its current popularity.

An article on Forbes explains that the social media campaign designed by there creative director Olivier Rouseing, Balmain and H&M was the famous hashtag #HMBalmaination. The campaign started a month before the clothes went on sale. They used as the spoke model Kendall Jenner which is part of the Kardashian family known as the top social media influencers now at days not to forget top model.

So, the company is selling the idea that anyone can look like a kardashian so anyone can look like an influential blogger. The campaign gave importance in customer participation as people would buy the outfit post a picture of themselves wearing it with the hashtag #balmainxhm. So the company was making buzz and you could make your own buzz my posting your picture.

This is the perfect example of a successful social media campaign in which we can fiend course concepts such as high quality videos and pictures, influencer in the campaign, engage customer participation, and offer the product in scarce quantity to make it more exclusive and best of all the fact that there internet site crashed really means it was a success as to many people went on the website. This social media campaign is a good example to base oneself if you plan to do a campaign.

Here are examples of customer participation in the following pictures:

If you wish to have more details about it:

http://www.forbes.com/sites/barbarathau/2015/11/06/how-social-media-genius-catapulted-hms-mega-hit-balmain-collection/

Now at days a new fashion trend is Bloggers, they are known to share their lifestyles to make other people dream. The ones with the largest costumers based are known to get lucrative businesses deals to promote a brand product threw the use of there personal social media account mostly Instagram.

A couple of weeks ago there was this big buzz all over the internet as for the first time a blogger with at least 500 thousands followers: Essena Oneil decided she was tiered of living the bloggers life and decided three weeks ago to show what she calls it “the true side of social media”. A lot of people were shocked as it is difficult to get a lot of followers and what she did was to throw her blogger career away something a lot of people wish.

Her personal reasons are that she says it is a lot of pressure to always look good. For example she says that for each post she will take at least 50 pictures to fiend a good one. She also says that companies send her clothes to post about them sometimes owning up to 2000$. She says she feels it is not her but a created image that social media and marketing expects her to be. She says that it affected her mental being as she was always to preoccupied to look perfect for her followers that she stopped living a normal life but instead she was living through social media life. Her self-esteem was affected as she judged herself by the amount of followers and likes.

But, a lot of people argue that it was personal and that they use social media to share their values with people and what they stand for in positive ways and that social media is not a bad thing and now it is a growing trend that cannot be stopped.

Twitter is becoming more user friendly since this beginning of the month. They have created two new tools called the “Publish” and the “Cursator”. What it does is to help organize tweet by creating a folder in which one can put tweets and then publish the whole folder so you can publish all the twits that are not related but at the same time you can write what you want so it is a blog post with many tweets and best of all one can customize the background and texts to make it more appealing to the eye. To compete even stronger with Facebook they are allowing sites to publish content on twitter and the contrary meaning Twitter is searching for more than just friends sharing news, now it wants to be part of the business world.

So business means more structure which is why the new tools are perfect for organizing content clearly and with there partnerships one will be able to do some more friendly business transactions. It is hard to fiend a very big innovative idea that is why they always look for tiny improvements to be sure to stay very user friendly and they certainly do not want to lose market share.

Those changes prove the importance of internet marketing now at days as companies always try to fiend new ways to innovate, be more present in peoples life and in business so there users can do everything on there platforms. As it is an industry with lot´s of changes and many competitors one cannot stop innovating and looking forward.

Looking forward to see more Twitter innovation in the future.

But for now, let´s twit a news that is on my mind.

If you want to see the full news there it is from the author Richard Adhikari a Tecnology writing expert since 1990.

http://www.technewsworld.com/story/82649.html

Eating Bugs,

Today I went to a workshop organized by the student association Sprouts, you know the ones who are located in the old sub and give food on donation every Friday? And serve the chocolate vegan brownies in a cozy room which they transformed it into a cozy caffe not to forget seedlings which belongs to sprout and is a little restaurant with very acceptable prices. Well they organised this workshop were a guy talk about raising insect to eat them after. Yes you have heard me it is true you can totally eat insects. They are low in calories contain good fats do not contaminate as meat and they are tasty. A person was telling me that in Africa in places were people are unurished they could eat bugs which will give them protein but instead they do not because people do not know that insects are eatable. Also, they are not very hard to raise but here in Canada they are not many so the demand is bigger than what they

Produce so prices are high and it is still no possible to plan on eating insects as part of a daily diet.

In terms of taste they taste like chips. And for a little tast you can bake them in chilly curry honey mustard whatever you like.

Intresting thing is that in mexico and Asian country people eat them and it is not a big thing but in the west yes maybe with time there will be a change in culture a little bit and you will be able to buy cricket in bulk at wholefoods.

I was octo-vegetarian for 2 months and I felt great. I was happy full of energy, I had lost weight my hair was shiny and strong and I loved cooking especially the process of searching cool new blogs full of vegan recipes. And mentally was amazing to know you are not contributing in the slaughter of animals. And the health benefits? I was hearing from a lot of people how plant based diet made the symptoms go especially there lack of energy and other benefits such as how now there skin is better looking etc… The problem was that after 2 months I felt a crash I was tiered and my teeth where a little bit more sensitive. So, I searched on the internet and learned about B12, Oops I had not taken supplements of B12 and also Iron, that could explain my tiredness. But what about the teeth? Well let me tell you there is no information about the relationship of teeth decay in vegan, vegetarian and meat eaters. Only articles on how a vegan diet made people lose there teeth or gave them more decays sinse vegan. The problem with those articles is that they are not from a reliable source. So, if anyone has or knows about the subject of veganism and teeth decay please tell me. I would like to be vegan again but I am scared I might get teeth decay. The again when I see Jared Leto and Jessica Chastain there teeth are perfect and they are vegan. So for now I am back at eating animal protein but maybe just 4 times a week so I get the protein but I still reduce my intake to help the environment.

Welcome to an Edgar Allan Poe book. Where the wind blows during an obscure night and the cold penetrates the bones and you just know something bad is going to come and get you. But, the main character a Jane Eyre. Independent strong young women who seeks more than just the social life she wants to grow as a person but eventually will fall in love for the wrong guy?

Well, welcome to the new movie of Guillermo del Torro:

Crimson Peak,

It is very different from Hellboy or Pans labyrinth, this time it its softer and sadly the script of story is not very intriguing despite the fact that the idea is original. The author said it was more of a tribute to Victorian age but we do not feel the same excitement watching the movie. It is not scary, the love intrest is not super intresting so it is like a fusion dish that even if both sides taste good the combination was not a winner one. actors are quite good and are renowed for previous work such as Mia wijdj in alice ikn wonderland, Tom hidleston thor and Jessica Chastain Oscar nominee for ajksjdkjjd. There is connection between the actors you can feel the passion between Bko and Hidlestone. You even wish is what just a love story but no you are very fast remembered that you are watching a weird story. I am disappointed from Guillermo, especially after seen the trailer I really though it was a horror movie full of suspense and terror the one you cant sleep at night because you are scared the ghost are real.

Sadly it is not the case, I would not recommend this movie and I truly hope Guillermo comes back to his older style which suited him better.

On the night of October the 25h,  Roger Arena was on fire, and no it is not because of a Canuck match.

It was Florence+the machine here in Vancouver for as a stopping destination of there world tour performing a total of 16 songs. From the first second the music started every single person in the arena was standing up drifting throught the sound of what the water gave me.

Florence Welch voice was magnificent there is no words to describe the exact feeling but when she sings your skin shivers. Also when she stops to smile at the public you just know it is sincere and you know that when she says I love everybody she means it, her heart most be made of gold. One cannot help but notice her bare feet but don’t they say that feet are the direct entry of energy to be grounded?

Ok if you still have doubts and think the description is exaggerated let me tell you that she and Isa came out to see part of the opening act of the band The yellow saber tooth and were dancing to it. She also signed and kiss the arm of a person who showed her the arm tattoo with her lyrics.

But coming back to the concert the flow of the setlist was perfect she sang from the dog days are over to transforming the public into a choir in shake it off and jumping into the public for the a man to wreck.

Everything was just: how big how blue how beautiful,