You have probably heard about the Balmain collaboration with H&M which sold out immediately and if you don’t you must have seen the funny videos of people running and fighting for the clothes. The brand has been growing very fast but e-marketing played the biggest part achieving its current popularity.

An article on Forbes explains that the social media campaign designed by there creative director Olivier Rouseing, Balmain and H&M was the famous hashtag #HMBalmaination. The campaign started a month before the clothes went on sale. They used as the spoke model Kendall Jenner which is part of the Kardashian family known as the top social media influencers now at days not to forget top model.

So, the company is selling the idea that anyone can look like a kardashian so anyone can look like an influential blogger. The campaign gave importance in customer participation as people would buy the outfit post a picture of themselves wearing it with the hashtag #balmainxhm. So the company was making buzz and you could make your own buzz my posting your picture.

This is the perfect example of a successful social media campaign in which we can fiend course concepts such as high quality videos and pictures, influencer in the campaign, engage customer participation, and offer the product in scarce quantity to make it more exclusive and best of all the fact that there internet site crashed really means it was a success as to many people went on the website. This social media campaign is a good example to base oneself if you plan to do a campaign.

Here are examples of customer participation in the following pictures:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If you wish to have more details about it:

http://www.forbes.com/sites/barbarathau/2015/11/06/how-social-media-genius-catapulted-hms-mega-hit-balmain-collection/