Last week, when I was having lunch in UBC sub, two Chinese girls came to me. They gave me an introduction about the Grand Pré milk. They offered me a sample to taste and gave me the advertisement booklet, saying that I can order the milk here for my families in China. Furthermore, with a valid student ID, I can get a 50% discount on the price. This promotion left me a strong impression.

To be honest, I have never noticed this brand before. After their introduction, I actually googled the brand. Knowing that this brand is famous for their 100% cow milk, I find that the introduction of this brand into Chinese milk market is such a smart idea. In 2008, the Chinese milk market went through a rough time. A toxic chemical substance, melamine, has been found in milk from many big milk companies in China. Many newborns got ill after drinking the poisonous milk. Since then, Chinese consumers have little trust in the Chinese milk brands. Serious food safety problem exists in the Chinese food market. Thus foreign milk brands face a great opportunity to come into the Chinese milk market.

Moreover, Grand Pré milk also got a reputation of stability. It is Canada’s first UHT milk and is a shelf stable milk that requires no refrigeration until the opening of the package.This advantage attracts consumers who value longer durability as well.

The two girls specifically target international students from China in UBC who have family in mainland China. We care about the food safety of our family. Among almost thirty different foreign milk brands in the current Chinese market, we consumers here would definitely trust more in the brand we have seen and tasted here. Secondly, the service that they can deliver to China provided great convenience to consumers, as I do have friends who went to the post station to mail the milk powder back to China. In addition, the discount promotion would gave a better price to consumers which is also a strength of Grand Pré milk. I think this introduction plan is very thoughtful and I am looking forward to seeing more of Grand Pré milk in Chinese milk market in the future.