This is a reflection post to Katherine Cui’s blog:

https://blogs.ubc.ca/katherinecui/2013/10/08/celebritys-appeal-in-todays-market/

Katherine proposed a argument in her blog that the celebrity endorsement in products might be too much. I tend to agree with her point as there exerts many problems in the market due to the celebrity endorsement.

The famous Taiwanese host, Xiao S, recently has been involved in the commercial fraud case. She has been the spokesperson for Top Pot Bakery in Taiwan and mainland China as her husband became a shareholder of the company. She claimed that the bread from Top Pot Bakery is all made by natural yeast and does not contain any artificial flavor. The exuberant popularity of Xiao S increased the sales of Top Pot Bakery immediately. The company enlarged the size of the stores and increased a number of branches in mainland China. However, a chef from the bakery denied the statement. He admitted that they used artificial flavor during the bread baking process. This commercial fraud case posed a mortal threat to consumers’ trust of Top Pot Bakery and damaged the celebrity image and credibility of Xiao S. 

From this affair above, we can say that blindly believing in what the celebrity endorsed cannot be the case in purchasing in the current market. To solve this problem, consumers should take more aspects into consideration before purchasing the good. Celebrities should do more research about the reality of the products before the endorsement to maintain their credibility. The market trend of seeking celebrities to endorse the product should be restrained by the market regulator and more stringent rules should be implemented to supervise the market and protect consumers.