Skimming through the Influential Marketing Blog, one article caught my attention: “What Steve Jobs really gave us”. Weird, eh? After Steve Jobs’ death there has been great rumors and uncertainties on the future of his creature: Apple. Many thought that without the talent and supervision of Jobs, Apple would not perform as incredibly as it did up to now. Yet, I think that it will be able to continue on the right path. As the blog post says, Jobs was the charismatic leader and inventor of extraordinary products but more than that he was a man driven by inspiration continuously pursuing his own goals. Moreover, he was not only driven by inspiration, he was inspiring. As the article says, Jobs put passion, love and loads of effort in what he was doing. This is something that he transmitted to all the Apple group and that is why I think there will not be drastic changes in the Cupertino-based-company’s future.

The first time I heard about Jobs coincide with the first time I heard Jobs speaking. It was 2007. A friend of mine showed me a video of 2005 where he was talking to Stanford Graduates. It sounded to me like magic. Jobs was saying that we all have to do what we really love to. And if we do, things will somehow work out. Even if I think that, unfortunately, things are not always as easy, I definitely think that one produces his/her best performances only when he/she is doing what he/she likes. Indeed putting passion and effort in work will eventually turn bad things into wonderful products.

Apple means this to me after having listened to this speech. Indeed it was deeply meant to create interest and appeal to the Jobs character and subsequently to the Apple product. This supports the fact that it is very important to make use of all the existing marketing tools to make the customer aware of the product value.

Apple is the creation of a man, who, with the help of other passionate people, started inventing incredible products that would result in changing the world people used to live. Even if its founder passed away, Apple will still be able to maintain and also increase its outstanding success because it was left with a great inheritance: passion and inspiration. These elements will prove key in attracting new customers and satisfying all their remote needs.