Hey guys,

So just this semester, I got accepted to be part of the External Team of the Brazilian Student Association. During the semester, most of the focus went to the typical Brazilian party that millions of tourists want to attend: CARNAVAL. 

While we were planning Carnaval, we talked about many things such as how to reach to our target market, which are students that like and enjoy Brazilian/latin vibes. We also talked about how the target market would be able to purchase tickets to the events, the entertainment we were going to provide; we basically made this service start to end.

When planning it, there were different opinions about how we should do the event. One of the  main discussions we had was whether having tickets for the event or having them online. Some of the BRASA team wanted the tickets to be printed out (around 500 of them), for they have several benefits such as having people go to the booth, building the hype when people buy them, having cash as soon as possible, and an “easy” way to track the inventory of the tickets.

However, my opinion completely differed from that of some members of the team. I wanted to provide the tickets to our target market electronically for different reasons. The first one was convenience. As we talked about during class, the typical four P´s are moving towards the 4´cs. Convenience is one of the main reasons people would buy something or not. If people need to go somewhere, where they have to walk several minutes and possibly do a line to buy tickets, they wont. However, electronically, the students could buy their tickets by just doing several clicks. Having them electronically also gave the students the ability of having their tickets on their phone, saving them the trouble of not loosing their ticket. They have the convenience of having everything in one place.

My other point also focused on another C, which is the costs. Printing the tickets, with different colors and serial numbers have costs. As we were having a charitable event, we wanted to reduce costs as much as possible. Having the tickets online saved us many types of costs, directly or indirectly.

From my experience planning this event, I could see how the 4´Cs strategy really affects daily decisions. Consumers are changing and providing them services should change with them as well.