Archive for January, 2011

FOOD for thought on Viral Marketing

Friday, January 28th, 2011

Viral marketing has been one of the most powerful and well sought after advertising tool. With the advent of social media, its effects are bound to multiply and if able to utilize successfully, this form of marketing will definitely bring in the crowd. How then makes a good viral marketing strategy? I’ve seen sites saying […]

Challenges to Social Media Understated

Monday, January 24th, 2011

Indeed, Social Media is an attractive platform to bring a brand’s marketing communication to the next level.  To name a few, social media increases reach to a global audience and enables the company to generate instantaneous responses. It’s not difficult to name companies that have succeeded in incorporating social media into their game plan. But […]

Search marketing across boundaries

Friday, January 14th, 2011

As online platforms become a rising need for marketers, I guess many companies would depend on deliberate research to craft out SEO strategies most suitable for their business model. What’s more, online platforms, as opposed to traditional brick and mortar, allow companies to transcend geographical boundaries to increase their customer base. However, this poses added […]

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