X.Feng

As online platforms become a rising need for marketers, I guess many companies would depend on deliberate research to craft out SEO strategies most suitable for their business model.

What’s more, online platforms, as opposed to traditional brick and mortar, allow companies to transcend geographical boundaries to increase their customer base. However, this poses added challenges to SEO strategies. As the article ‘How Search Behaviours Impact Our Search Strategy’ aptly suggests, “If marketers are to succeed in selling their product or service to Asian consumers, they must take heed of the local culture and consumer behaviours. There’s no difference when it comes to search advertising.” The point is, search marketing has to be tailored down to the target market, and even though sites like Google Trends do help a lot, I think crafting out a strategic SEO plan is far more complex.

I found this thought provoking as I wonder if most companies expanding to Asia do consider the vast differences in terms of search habits. If Asians in general, perhaps due to culture, tend to search more general terms instead of long-tail terms, do these companies actually take the additional costs to buy more general key words into due consideration?