Her thoughts on E-marketing
Google had recently announced a change in its search algorithm, which drops low-quality websites in results while elevating high-quality websites with original content such as research, in-depth reports and thoughtful analyses. This change is expected to affect over 11% of all search queries. (Article: Google clamps down on “content farms”) This was done as a […]
Another social media snafu had occurred, but this time, it involved a government organization. Last Friday, Singapore’s Health Promotion Board (HPB) mistakenly sent a tweet containing offensive language to all of its followers. (Article: HPB says sorry for offensive mis-tweet) The report suggested that the mis-tweet was the result of an employee’s usage of the […]
A report by Adage mentions, “A Nielsen study shows iPhone users are paying attention, while TV viewers not so much”. It said viewers were two times as likely to recall seeing the ad, three times as likely to remember the ad message and five times as likely to remember the brand as compared to viewers […]
Recent years have seen the rise in social gaming, in particular, facebook games such as Farmville or CityVille. As seen from the chart above, social gamers among internet users have increased steadily in the past year and have been forecasted to increase further in 2012. Marketers could leverage on this to brand their products/services on […]