Her thoughts on E-marketing
Dunkin’ Donuts has recently started a new mobile marketing campaign which rewards consumers via a mobile challenge to increase its customer’s brand engagement. (See article: “Dunkin’ Donuts bolsters iced coffee sales via mobile reward challenges”, by Rimma Kats) This intiative was done with Scvngr, a free location-based game and gaming platform. Smartphone users with the […]
Inbound marketing techniques are winning over managers who are shifting away from outbound marketing tactics and pumping in more money on inbound strategies, especially SEO and social media. According to eMarketer, companies in North America spend 41% of their 2011 lead generation budgets on inbound channels and another 24% on outbound marketing, with the rest […]
The Starbucks Card eGift, which digitally expands its existing card program, has been integrated not just into social media, but even mobile platforms. Anyone can digitally purchase and send Starbucks Cards to friends via Facebook or e-mail, and upon receiving the eGift, recipients will have the option of printing out the personalized card for redemption, […]