The roles of inbound and outbound marketing
Tuesday, March 8th, 2011Inbound marketing techniques are winning over managers who are shifting away from outbound marketing tactics and pumping in more money on inbound strategies, especially SEO and social media. According to eMarketer, companies in North America spend 41% of their 2011 lead generation budgets on inbound channels and another 24% on outbound marketing, with the rest […]