Her thoughts on E-marketing
Inbound marketing techniques are winning over managers who are shifting away from outbound marketing tactics and pumping in more money on inbound strategies, especially SEO and social media. According to eMarketer, companies in North America spend 41% of their 2011 lead generation budgets on inbound channels and another 24% on outbound marketing, with the rest […]
Google had recently announced a change in its search algorithm, which drops low-quality websites in results while elevating high-quality websites with original content such as research, in-depth reports and thoughtful analyses. This change is expected to affect over 11% of all search queries. (Article: Google clamps down on “content farms”) This was done as a […]
As online platforms become a rising need for marketers, I guess many companies would depend on deliberate research to craft out SEO strategies most suitable for their business model. What’s more, online platforms, as opposed to traditional brick and mortar, allow companies to transcend geographical boundaries to increase their customer base. However, this poses added […]