Her thoughts on E-marketing
Inbound marketing techniques are winning over managers who are shifting away from outbound marketing tactics and pumping in more money on inbound strategies, especially SEO and social media. According to eMarketer, companies in North America spend 41% of their 2011 lead generation budgets on inbound channels and another 24% on outbound marketing, with the rest […]
The Starbucks Card eGift, which digitally expands its existing card program, has been integrated not just into social media, but even mobile platforms. Anyone can digitally purchase and send Starbucks Cards to friends via Facebook or e-mail, and upon receiving the eGift, recipients will have the option of printing out the personalized card for redemption, […]
Another social media snafu had occurred, but this time, it involved a government organization. Last Friday, Singapore’s Health Promotion Board (HPB) mistakenly sent a tweet containing offensive language to all of its followers. (Article: HPB says sorry for offensive mis-tweet) The report suggested that the mis-tweet was the result of an employee’s usage of the […]
Recent years have seen the rise in social gaming, in particular, facebook games such as Farmville or CityVille. As seen from the chart above, social gamers among internet users have increased steadily in the past year and have been forecasted to increase further in 2012. Marketers could leverage on this to brand their products/services on […]
Viral marketing has been one of the most powerful and well sought after advertising tool. With the advent of social media, its effects are bound to multiply and if able to utilize successfully, this form of marketing will definitely bring in the crowd. How then makes a good viral marketing strategy? I’ve seen sites saying […]
Indeed, Social Media is an attractive platform to bring a brand’s marketing communication to the next level. To name a few, social media increases reach to a global audience and enables the company to generate instantaneous responses. It’s not difficult to name companies that have succeeded in incorporating social media into their game plan. But […]