Archive for the 'Twitter' Category

How far should an organisation’s tweets be controlled?

Monday, February 28th, 2011

Another social media snafu had occurred, but this time, it involved a government organization. Last Friday, Singapore’s Health Promotion Board (HPB) mistakenly sent a tweet containing offensive language to all of its followers. (Article: HPB says sorry for offensive mis-tweet) The report suggested that the mis-tweet was the result of an employee’s usage of the […]

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