X.Feng

The Starbucks Card eGift, which digitally expands its existing card program, has been integrated not just into social media, but even mobile platforms. Anyone can digitally purchase and send Starbucks Cards to friends via Facebook or e-mail, and upon receiving the eGift, recipients will have the option of printing out the personalized card for redemption, […]

Indeed, Social Media is an attractive platform to bring a brand’s marketing communication to the next level.  To name a few, social media increases reach to a global audience and enables the company to generate instantaneous responses. It’s not difficult to name companies that have succeeded in incorporating social media into their game plan. But […]