Dunkin’ Donuts Going Interactive
Thursday, March 10th, 2011Dunkin’ Donuts has recently started a new mobile marketing campaign which rewards consumers via a mobile challenge to increase its customer’s brand engagement. (See article: “Dunkin’ Donuts bolsters iced coffee sales via mobile reward challenges”, by Rimma Kats) This intiative was done with Scvngr, a free location-based game and gaming platform. Smartphone users with the […]