Just as I did previously, you too might have the notion that typically “boring” places like banks and insurance companies don’t really need that many advertisements or marketing strategies as the customer’s already know they require these services. However, if I’ve learned anything from the few marketing classes I’ve taken, it’s that we’re now living in a world where almost every business truly does need a strong online presence to keep up it’s brand and actually attract the right customers.

I read a recent article in the Globe and Mail that indicated that “banks were looking for agencies that could help them advertise as effectively as possible online and on mobile devices”. Yes, even banks are beginning to understand that the products and services offered need to have some sort of personal connection with the customer. BMO and many others have hired large agencies like FCB to revamp their marketing strategies, and help bring the human element to their customer’s banking and investing needs through their online presence. Sounds like a pretty good idea to me! Just like I do for my clothes and make up brands, I want to be able to see my banks promotions and ads!

We’ve heard about the concept of emotional appeal in ads. Now a days, company’s really need to get creative and make memorable ads. Since there are so many different touch points for each customer even when they’re simply browsing their phones when they’re bored at work (Youtube, Facebook, Instagram, Twitter), it is important for marketers to play out their marketing strategy in smart way which engages their audience.

Many brands, young and old have benefited from this type of appeal. There have been plenty of examples where this has been done correctly and actually benefited sales. Research has shown that ads with emotional appeal (done in the right way of course) have had a history of gaining more likes on Facebook, more retweets on Twitter and more views on Youtube. I mean makes sense right? When I saw that Budweiser ad in the Super bowl with the puppy, I must have gone on Youtube and sent the link to at least 5 friends as well as re-watched it myself about 10 times. 

https://www.youtube.com/watch?v=TPKgC8KPBMg&spfreload=10

The second campaign which I think is absolutely awesome is P&G’s Proud Supporter of Mom’s campaign. Not only do they seem to have the best commercials every Olympics (summer and winter), they have been able to create a brand which is truly memorable and never fails to give you the feels. Check out my absolute favourite one!