Just as I did previously, you too might have the notion that typically “boring” places like banks and insurance companies don’t really need that many advertisements or marketing strategies as the customer’s already know they require these services. However, if I’ve learned anything from the few marketing classes I’ve taken, it’s that we’re now living in a world where almost every business truly does need a strong online presence to keep up it’s brand and actually attract the right customers.

I read a recent article in the Globe and Mail that indicated that “banks were looking for agencies that could help them advertise as effectively as possible online and on mobile devices”. Yes, even banks are beginning to understand that the products and services offered need to have some sort of personal connection with the customer. BMO and many others have hired large agencies like FCB to revamp their marketing strategies, and help bring the human element to their customer’s banking and investing needs through their online presence. Sounds like a pretty good idea to me! Just like I do for my clothes and make up brands, I want to be able to see my banks promotions and ads!