Rovio, the owner of the Angry Birds brand, hopes to “become an entertainment brand on par with Disney” (Rosendahl). The brand has endeavoured to do so by expanding into Angry Bird merchandise and other entertainment facets. The chief executive stated that “faster growth” was the primary reason to downsize. Due to their success despite the lower than expected profits last year, Angry Birds has no reason to downsize to cut costs, the typical reason for downsizing; therefore they hope to do restructuring changes and encourage new investors (Lewis). However, the brand’s dream to be a competitor with Disney is very optimistic. Disney has had a long history in entertainment and has revolutionized color animated films with its early works, effectively becoming one of the pioneers in films and entertainment and positioning themselves as the leader in the consumer’s perspective. According to Ries and Trout, it is very difficult to overthrow the first brand in a market (“Positioning”). Disney also controls a mass media empire, whereas Angry Birds is based on only one mobile game. Angry Birds should not expand beyond the realm of mobile games. Instead, the company should seek to produce different mobile platform games and associate them with the Angry Birds brand. The company should move in the direction of monopolizing the mobile gaming industry.

Works Cited

Lewis, Jared.  “Causes of Employee Downsizing.”  Chron.  Hearst Newspapers, LLC, n.d.  Web.  20 Oct.

2014.  <http://uk.reuters.com/article/2014/10/02/us-finland-rovio-

idUKKCN0HR0MY20141002>.

“Positioning.”  QuickMBA.  Internet Centre for Management and Business Administration, Inc., n.d.

Web.  20 Oct. 2014.  <http://www.quickmba.com/marketing/ries-trout/positioning/>.

Rosendahl, Jussi.  “Angry Birds Maker Rovio To Cut Up to 130 Jobs.”  Reuters.  Thomson Reuters, 2 Oct.

2014.  Web.  20. Oct 2014.  <http://uk.reuters.com/article/2014/10/02/us-finland-rovio-

idUKKCN0HR0MY20141002>.

The Tsilhqot’in Indians’ attempt to preserve the ecosystems and natural estate of Chilcotin, the Dasiqox Tribal Park, by extending a government-protected boundary is to ultimately protect the First Nations’ heritage and the environment of B.C.; however, the implications can stunt the growth of Canadian natural resource corporations, such as Taseko Mines (Pynn). If the Indians are successful, clear-logging and extensive fishing are to be prohibited, and most importantly, Taseko Mines’ New Prosperity Mine Project will be challenged. Their new project will act as an economic stimulus by raising Canadian GDP, government revenue, and opening over 70,000 new jobs, effectively producing over 5 billion pounds of copper and over 10 million pounds of gold for the market (“New Prosperity.”) Such positive economic stimulation will also create positive market feedback.

In a PEST(LE) analysis, the major threats to this company are the political factors, ruling from government that forces Taseko to revise their operations plan to ensure the safety of the Fish Lake, and the environmental forces brought on by the First Nations. Taseko’s opportunities lie in stimulating economic growth through their contributions to the mining industry. Although the economic prosperity of a company should not be at the expense of natural environment, Chilcotin is outside the First Nations recognized treaties and the economic benefits greatly outweigh the potential cost. The First Nations need to understand the employment and economic importance of such a contribution.

Works Cited

Pynn, Larry.  “Tsilhqot’in Set To Declare Site of New Prosperity Mine A Tribal Park.”  The Vancouver Sun.

Postmedia Network Inc., 11 Sept. 2014.  Web.  4 Oct. 2014.  <http://www.vancouversun.com/

news/metro/Unilateral+park+declared+Tsilhqot+includes+Prosperity+mine/10192766/

story.html>.

“New Prosperity.”  Taseko.  Taseko Mines Limited., n.d.  Web.  4 Oct. 2014.  <http://

www.tasekomines.com/new-prosperity/ID540205>.

NDP Leader Tom Mulcair, hopes to raise the minimum wage to $15 an hour by 2019 to help families raise their standard of living (“Tom Mulcair”). However, an increase in minimum wage will likely cause a decrease in demand for minimum wage workers, resulting in greater unemployment and a decrease in the number of small businesses, which cannot afford to pay the workers such an increase. Minimum wage jobs are best suited for youths or teenagers due to its pay rate. Specialization programs and the creation of more jobs for adults with higher education are a more effective substitute than raising minimum wage.

However, according to the Federal Reserve Bank of New York, “Almost half of all recent college graduates are working at jobs that don’t require a bachelor’s degree” (Weiner). Weiner suggests that the possible reason why college graduates are underemployed is either they under-educated or their college-earned skills do not match the demand of employers (Weiner). The latter argument suggests that those who graduate with degrees similar to psychology or philosophy, which are perhaps less pragmatic than science or engineering, have a more difficult time getting a job (Weiner).

Nonetheless, professionals which revolve around more theoretical subjects do exist, yet are more presently found beyond a four year degree. It would appear that a large percentage of jobs either do not require a bachelor’s degree or require education beyond an undergraduate degree. However, the high cost of tuition can make the road to graduate studies difficult. Government should focus more on subsidizing education, companies could open more internship or paid positions for college students.

Works Cited

“Tom Mulcair Says He Will Propose $15 Federal Minimum Wage.”  CBCNews.  CBC, 13 Sept.

2014.  Web.  29 Sept. 2014.  <http://www.cbc.ca/news/politics/tom-mulcair-says-he-

will-propose-15-federal-minimum-wage-1.2765515>.

Weiner, Joann.  “Why Sally Can’t Get A Good Job With Her College Degree.”  The Washington

            Post.  The Washington Post, 5 Sept. 2014.  Web.  29 Sept. 2014.  <http://

www.washingtonpost.com/blogs/she-the-people/wp/2014/09/05/why-sally-cant-get-a-

good-job-with-her-college-degree/>.