Felicia Firdaus's Blog

For this week’s post, I picked an article that I found at brandchannel.com.

The article is pretty interesting and yet also raises some controversial issues.  So the article talks about Walmart who is going to launch a new line of cosmetic products called Geo Girls which targeting 8 to 12 years old girls.

Geo Girls consist of 69 makeup products for girls such as blush, mascara, lipstick and also anti aging cream packaged in recyclable containers.  The products are going to roll in the market this upcoming March with price range from $3.99 to $5.99.

The controversial issue is do you think is it appropriate to sell make up to young girls?

We all know that girls like to play dress up and trying their mom’s make up but it does not mean that they are ready to wear makeup. I believe that it is very important to educate children starting from young age how to appreciate themselves just the way they are and building their self esteem.

The purpose of makeup it selves is not appropriate for young girls. The reason why women wears make up is to look attractive, to look younger for mature women or to look more mature if they are teenagers.

The long term effect of introducing these young tweens to the world of make up is makeup could lead up to an addiction as children try to pursue perfection of beauty. It will establish a perception in these young children of how important outside appearance is in the real world and it could erode their self esteem.

I believe this case is similar to the case of McDonald’s Happy Meal. Kids were the victim of advertisement as businesses see the potential of making profit in them. Parents sued McDonald because they toys that are offered in Happy Meal attract children to eat junk food and thus the children become obese. According to worldhealth.net, currently one third US children are in the risk of being obese or in obesity.

So what are your opinions about this issue?

images taken from : – geogirl

–  mybrownbaby.blogspot.com