Felicia Firdaus's Blog

In this week post, I want to talk about my favorite TV show, Glee. Yes, I’m a Gleek (Nickname for Glee fans). It’s not been so long since I watch this show but I totally love it. The storyline is light and simple, unlike the other American drama TV shows that I know and it’s funny too.

The show narrates about the journey of a bunch of high school students in the glee club who are trying to become accepted by other students who keep mocking them by pursuing their passion which is singing, a light drama mixed with friendship and love story.

With average of 9.77 million viewers in the season 1 and more for season 2, the show has currently become a phenomenon. Last January, this show even wins the title of best television series at the 68^th Golden Globe Award.

So what’s the secret behind this success? The answer is an intensive and smart marketing promotion.

It turns out that the marketing team from Fox TV has started a very intensive promotion even before the show aired. With target audience mainly young adult and teenagers, they advertise through the right media. Glee has a website, a Facebook page, a twitter page, and a blog, all media that are very popular among this target audience.  These channels has create a community where people can share their thoughts about the shows and also as media to give updates for its customer  to keep them engage with the shows. In addition, Glee also creates YouTube account, posting songs from the shows and also interviews with the Glee casts so that the audience may know the actors and actresses from the show better. Furthermore, they also carefully put the show’s trailer on the right times such as in front of the latest Harry Potter film

In conclusion, Glee has done a good promotion which contributes to its success.

image source : fox.com, blog.taricani.com