Enbridge has a lot to think about when building its pipeline, especially when the pipeline is to go through the land of 40 different First Nations groups, and especially when many of those groups are vocal in their stance against the pipeline.
First Nations groups are definitely an external factor that Enbridge must take into account when building their business model canvas, especially when protesting First Nations groups could jeopardize the entire process.
What is interesting to me is how Enbridge is going about gaining the support of the groups. It seems to me that they decided to gain support only after the construction date was set, and although (according to Enbridge’s calculations) only 40 % of groups directly affected by the pipeline have declined to set up a financial deal with Enbridge, Janet Holder believes that those groups will eventually sign on. And if the groups don’t sign on, senior executives will have to talk to those groups face-to-face.
This doesn’t look to me like Enbridge is taking this very serious external factor- the voices of those that will be greatly impacted by this pipeline- very seriously. It looks like they have already made the decision to build the pipeline and the first nations groups are only an obstacle that can be paid off or silenced.
This kind of external factor will affect the key partners and the customer relationship blocks of the canvas. How Enbridge deals with these groups is a reflection of their transparency and their trustworthiness, and how they are dealing with the First Nations groups (who could be considered major partners and stakeholders) is affecting their relationships with partners now and in the future.
Sources: