Photo 1: Toronto Maple Leafs
http://o.canada.com/sports/nhl/will-cbc-ratings-drop-with-only-one-canadian-team-left-in-stanley-cup-playoffs
A year ago, Rona opted out of a contract renewal being a sponsor of Maple Leaf Sports and Entertainment. In doing so, numerous retailers vied to take their place; however, Tim Leiweke decided to “go with Canadian Tire Corp. Ltd.” He avoided foreign-owned retailers as a shot at maintaining the interest of the Canadian public. Tim did so to differentiate the MLSE from newcomers.
This management decision is an attempt to expand MLSE’s popularity at a national scale. In doing so, the key partnerships component of the business canvas model is enhanced. This partnership with Canadian Tire and Sport Chek allows for the expansion of the Maple Leaf brand. This alliance was made to optimize MLSE’s business plan, reduce risk and aquire resources. Learning about managerial accounting in Class 9 allowed me to understand how this cost shapes management decisions. It is an investment to further develop and advance the logo and name of Maple Leaf Sports and Entertainment.
Photo 2: The Toronto Maple Leafs Crowd
http://www.thestar.com/business/2013/09/09/mlse_and_canadian_tire_team_up_in_10year_retail_deal.html
Works Cited
http://www.theglobeandmail.com/report-on-business/industry-news/marketing/canadian-tire-takes-over-as-mlse-sports-team-sponsor/article14207122/