While actively working on our Group Business Plan Assignments for over a month now, I am familiar with creating and studying business model canvas. Hence, after coming across Robert Cordray’s blogpost which speaks about a new and innovative printer, I instantly analyzed the technology producer, HP.
As the popularity of technology is growing exponentially, HP must feel the need to differentiate their printers from others on the market. With everyone’s extensive to-do lists, technology that performs quick and effective are in high demand. Ingeniously, HP teamed up with Neat as they are admired for their scanners and the cloud-based system.
Initially, I realized HP’s enlargement of key partners. The company is teaming up with Neat to produce this new printer. Also, HP works with Apple and Google as the printer supports printing from iOS devices and Android. In doing so, the company is better able to add value to a wider range of consumers.
With the low price that the printer is offered at of $399, HP can target home-owners and small businesses in search for an all-in-one printer at an affordable price.
As for its key activities, HP’s Officejet 8040 features wireless printing and automatic ink ordering as it detects low levels. As for additional key activities, Fox Van Allen’s blogpost on the printer touches upon the company’s advantages.
HP is successfully intriguing consumers as the company continues to expand and diversify various components of their business model.