Photo 1: Jell-O
http://thebonnieblueblog.blogspot.ca/2011/03/how-to-govern-american-people-just-like.html
In the 2000s, the bouncy dessert company, Jell-O, prospered as the products they offered exceeded the desires of the public. During the time, fad diets reinforcing low-sugar and low-calories were popular among customers. Kraft Foods Group, the snack food company owning Jell-O, acknowledged this trend thus offering sugar free brands aimed at the adult crowd. In Class 8, we explored the value proposition component of the business model canvas. After reading this article, I applied my knowledge hence allowing me to relate it with the intentions of the company. The new product adds value to customers as they offer a functional and emotional job done that satisfies their needs.
In addition, I noticed the significance of research and development for a company to flourish. With analysis, the value proposition of a business can be shaped thus complying to the public’s demand. A little over a year ago, Jell-O experienced a decline in demand and sales. They did not model their products according to the customer’s interest. Although late, Kraft is making an attempt altering their value propositions to fit the need of consumers. In the end, only time can tell the success of Kraft’s new marketing plans in hopes to regain stability in their product’s value.
Works Cited
http://adage.com/article/news/kraft-launches-campaign-revive-jell-o/243616/
https://www.youtube.com/watch?v=Z7JyRvECaNs