Vertu is a maker of luxury mobile phones that cost from $6,000 to $12,000. It features sapphire crystal faces, and titanium, gold or platinum bodies. Some don’t think it makes any sense to either make or purchase such an expensive phone. An increase, however, has been witnessed of the sales of Vertu recently.

Why did that happen? I think the main reason is that Vertu started using the latest version of Android: 4.2. I admit that not a lot of people would want an old Vertu with gaudy appearance but dumb functions. However, today, by using Android 4.2 to strengthen its POP, its POD(luxurious appearance) finally differentiates itself from other smartphones and improves its sales. Vertu used to be seen as uncompetitive not because of its luxurious appearance but the lack of functions. By contract, its luxury has always been and will be a strong point.

As Vertu’s chief executive officer, Massimiliano Pogliani said “There are people who appreciate certain things, and there are people who do not. And if you do appreciate this sort of thing, and you can afford it, then it’s your choice how you spend your money.”

http://www.blogcdn.com/www.engadget.com/media/2013/02/vertu-ti-official.jpg

http://www.engadget.com/2013/02/12/vertus-first-android-smartphone-will-cost-7-900-euros/