Article http://www.huffingtonpost.com/2013/10/18/celebrities-on-miley-cyrus_n_4059851.html

source: http://metrouk2.files.wordpress.com/2013/08/will-smith-family-vmas.jpg

Many of us are shocked by the Miley Cyrus twerking. From an innocent pop princess to a ‘twerk-loving’ lady, it may seem too fast.

For me, I see it as a good image transformation. Miley Cyrus is telling us she is no longer the Disney princess anymore, she simply needs to grow up and be a celebrity. Keeping a healthy image with Disney might perhaps capture some teenager’s heart, however this creates a hurdle on her career path. She lacks exposure to media and things for people to talk about.  What Miley is working on is not simply growing up, her ultimate goal is to transform her image to a more ‘profitable’ one. Through media exposure and dominating news headlines, she upgrades her music and popularity to a new level. Recall what Britney Spears, Madonna, or Lady Gaga is doing, they all went through the same process to reach new heights.

WATCH watch?v=Wq1b6k2QCzY (Interview with Kevin Hart)

I believe same concepts apply to other business as well, changing or modifying of image can expand your customer segments, which enables you to develop more product lines.