Adidas + Facebook = Cover Picture Personalization

Yes it is true. This is yet another post about the social networking service and website launched by a Harvard student. HOWEVER, unlike typical Facebook blog post that offers information you can essentially learn from watching The Social Network, I wish to shed light on how a company has effectively utilized the capabilities of Facebook in augmenting the company’s brand image!

This brings me to Adidas! For those whom aren’t into basketball, the hip-hop culture, dancing, Porsche cars, sportswear, football (soccer in N. America), tennis, hockey or essentially aware of sports brands; Adidas is a German-based sports apparel manufacturing company!

Now that is out of the way, I’m sure everyone is aware of the new Facebook layout with a more heavily visual-oriented page consisting of  not just a profile picture but also a humongous background cover picture! In case, somebody still doesn’t know what I’m talking about please look below ~

Your Facebook profiles might look something similar to this and now with the help of Adidas Originals, there is link to a alternate Adidas Originals landing page here >>> http://www.adidas.com/campaigns/originalscover/content/default.asp <<< that enables users to personalize an Adidas themed cover picture! Some sample cover pictures can be seen below ~

This release of Adidas Originals Cover Tool is a incredibly smart way to generate more buzz and awareness of the brand as avid Adidas consumers can flaunt off their personalized cover pictures over the #1 social media website that can be viewed by virtually all friends and Facebook users. Available free of charge, this tool is believed to be updated on a seasonal basis to reflect the new styling trends and points of interest. A variety of items will be added to each update such as illustrations, icons, backgrounds, fonts, colors and more.

An extremely worthwhile investment of Adidas Originals in an effort to establish simple yet effective social media presence. Don’t forget to visit the tool if you haven’t done so!