Google’s New Display Ad System?

We are all familiar with the usefulness of Google Adwords and its profound impact on the online advertising network by creating a search-based advertising platform. Luckily, Google has recently announced further improvements to be made with the display ad system! These changes will be aimed to simplify the process of selecting ads to buy and running the ads in a more effective manner! The changes will start from an entire new interface just for display ads and the purpose of running online display campaigns. In the new interface, Adword users will be able to bid, target and optimize their campaigns in one location. I’m presuming this means no more hassle of clicking through different tabs and drop down menus on different pages. All of these efforts are made to assist and ease the process of understanding Google Adwords and ultimately help advertisers be more exact in targeting the target consumers!

 

Google has dubbed the new and improved system as: Next-Gen Keyword Contextual Targeting. The new system will enable users to have more control and be able to optimize their contextual ad campaigns to the individual keyword level! If some of you are still confused as to what type of change and capability this enables users, hear it straight from the Google’s staff’s example:

“Let’s say you’re running display campaigns for a travel agency who offers a vacation packages in several Caribbean islands. In the past, you would have created themed ad groups targeting vacations to Turks and Caicos and the Caribbean. Now, with this new keyword level transparency, you might realize that the keyword ‘Turks and Caicos vacations’ is four times more profitable than the keyword ‘caribbean vacations’. You can optimize your campaigns to aggressively target these high-performing keywords, and be more conservative on ‘caribbean vacations’.” 

During the beta-test, an advertiser saw a 40% increase in conversion rates and 14% increase in click-through rates! Additionally, there are also more minor changes to the options enabled to users with the new interface, such as a dedicated tab and ad refinement capabilities etc.

For more information have a read of this article from Marketing Magazine >>> http://www.marketingmag.ca/news/media-news/google-to-upgrade-display-ad-system-49057 <<<

New & improved Google Adwords system interface that incorporates more accurate and control in marketing means of the display advertisements!