Swaylo, An App That Measures & Shares Social Influence?

Since January this year, an independent site by the name of Swaylo, pronounced “Sway-low,” based in San Fransico, has established themselves has an application that analyzes the social influence a user has on his social circle. The application apparently measures the impact people have on their social media activities with their friends and social group.  The metrics are calculated across 80 different dimensions and into four main groups:

– audience (the number of people in your network that regularly engage with you)

– trends (your interests vs. your friends’ interests and who liked it first)

– voice (how much you say and how what you say affects your network)

Swaylo’s utilizes complex algorithms to infer probability of close connections and degree of influence between users. Once users register for Swaylo, they are simply enabling Swaylo to acquire their profile information and friend information. Apparently, Swaylo is also pitching these services to brands in an effort to offer anonymous information regarding their customers.

I have personally and don’t intend on ever utilizing such an application as I do not see the benefit in this. These efforts are merely driving our heavily internet-dependent world into an unnecessary shift towards placing value on our virtual identities. All our social media accounts are more or less digital representations of ourselves. Swaylo, in turn is thus seizing this opportunity to market to us in a way that positions itself has helping us understand our social media activity. Realistically, do we us individual really need to share all our information and let alone have an organization earn revenue based off the information we offer them?

 However, from a brand and company’s perspective, this is highly intriguing! With this application companies can evaluate and understand how effective their social media strategies are! The question is, how reliable are these algorithms and are there not existing software applications such as Google Analytics or Smart Media that companies that do similar analysis?

Feel free to take a peek at this new application and decide for yourself >>> http://swaylo.com/?static=true <<<

Or hear what marketers have to say about it through this link >>> http://www.marketingmag.ca/news/media-news/new-app-shares-facebook-friend-lists-with-marketers-48981 <<<

An application with potential and yet questionable at the same time!