The Guardian Branded YouTube Video
Following on the Youtube phenomenon, companies are beginning to see the benefit in creating a youtube channel for their brand. Many companies are still mind-boggled by all the various social media platforms and do not know how and where to effectively invest in their online marketing communications. At the moment, brands have seen the importance and success in creating their company’s online presence through their Youtube channels. There are many companies that have succeeded in the past and continue to do so today. However, the most recent company to have succeeded through Youtube, has done so in a highly creative manner and this award goes to the UK based newspaper organization, The Guardian.
The Guardian has launched a series of video advertisements aired on youtube to illustrate the creativity and shares aspects of the hard hitting journalism that takes place within the organization. Have a click on the video above and get a taste of my favorite video ad of the few. In this video, The Guardian utilizes the fairy tale story of the three little pigs as a vessel to convey all the peculiar aspects of open journalism. The short clip takes the audience through the processes of how The Guardian would have covered a story of the three little pigs over the existing mediums now, in print or online. The video has received many positive remarks and has become highly acclaimed. Some viewers even mistaken the video ad to be a trailer for a epic movie regarding 21st century open journalism!
Personally, I find The Guardian’s work to be very educational and forward-thinking. Who would have imagined creating a commercial of a newspaper company can be this thrilling, suspenseful and innovative. The positive reaction from the public has no doubt generated additional buzz and e-marketing recognition to this media company. I’m sure, in the future, more journalist and newspaper companies will begin to create commercials that highlight and flaunt the organizations capabilities in an effort to promote more readership!
For more details, visit: >>> http://www.guardian.co.uk/media/video/2012/feb/29/open-journalism-three-little-pigs-advert <<<
The beginning of future newspaper promotional commercials that fool audiences in having viewed a movie trailer!
Hey Frankie, interesting blog chapter. I agree that the advertisement is definitely an intriguing one that thinks outside the box. The first time I saw it (streaming UK TV) it grabbed my attention, I thought it was some kind of upcoming program! Having seen it now hundreds of times it has lost some of its appeal but what advert doesn’t haha! A further point on the Guardian is that they are very forward thinking with their social media. On Facebook for example you can sign up to them as an application and read their reports through FB. The application then posts into your newsfeed what you have just read. I think that is really effective way of utilising social media as numerous times I’ve clicked on links of articles that friends have just read. Great post.