A Blog New World!
Here I go, plunging myself into a world of online journalism, a world of HTML, word press, tumblr, a world of everything-related to posting on a virtual intangible network that I now dub as a blog new world! Some may refer to it as the blogosphere but here in E-Frankie land, this platform of user-generated information in the form of a online personal journal that consists of entries (or posts, such as this) is the progressive emergence of A BLOG NEW WORLD!
Ever since the explosion of internet blogging beginning in the late 1990s, this has not only completely altered the way users interact with their online presence but also ultimately opening new doors to the way businesses are run! The need to shift marketing needs online have resulted in the coinage of terms such as viral marketing or in other words online word of mouth!
What used to be (and still is at times) individual blog posts of users spending the time voicing their concerns and thoughts on the world wide web has now turned into companies and brands posting on their blogs in an effort to reach out to their customers!
Now it’s not only Uncle Jimmy blogging about his life at a barn or Little Johnny blogging about his drama with girls at school, it’s corporate companies blogging about their company and consumer experiences to generate hype and buzz in an marketing technique to produce brand awareness and inevitably prompt purchase through what we all know as viral marketing!
Check out the maker of the voice – over – internet service Skype’s big blog efforts to boost user membership >>> http://blogs.skype.com/en/ <<<
Take a look at how the American retailer of home improvement and construction products and services, Home Depot educate consumers on gardening and product usage advice through their community blog >>> http://ext.homedepot.com/community/blog/ <<<
Peruse through giant German sports apparel manufacturer, Adidas Group’s blog about employees career experiences at Adidas offices around the world >>> http://blog.adidas-group.com/ <<<
Of course there are many more companies that do similar things but the Frankie Fact remains that companies are beginning to jump on this blogging wagon into the midst of a blog new world in efforts to establish viral marketing goals among consumers!