Today I checked out a great article suggested in our Comm. class. The article concerns the organization “one percent for the environment”, which pledges businesses to donate 1% of their annual revenue to environmental projects. This article, combined with today’s environmental class and pre-reading, has got me very excited to see businesses taking serious consideration and action in helping the environment.

I had become quite pessimistic about environmental change. I felt that the people who were pro-environment were not making a significant impact on changing things. It turns out that I underestimated the influence that these people could have on consumers by simply informing them on the issue. In my opinion eco-change will only happen If it’s implemented through people with influence and capital, ie. Politicians and businesses. Now, thanks in part to increased awareness about the issue, the popularity of environmentalism has tipped. I also believe that business will only go green if there’s an economic incentive to. Now that being green has gone mainstream, there is a clear benefit to market a company as being green, in that companies will attract more eco-aware customers. I’m now optimistic to see how businesses will innovate to develop green.