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Course Schedule

  MODULE 1 – BUSINESS PLANNING BASICS
Week 1
  • Food & Agribusiness: System & Unique Considerations
  • Business Planning Process
  • Feasibility Plan: Objective and Stages
  • Business Planning – Objectives, Elements, Principles, Document
  • Writing the Plan: Style, Content, Format
Week 2
  • Entrepreneurship: Traits, Types and Trade-offs
  • Business Start-Up: Approaches to Marketing Management in the agribusiness system
  • Mission & Goal Setting
  • Forms of Business Structures
  MODULE 3 – MARKET ANALYSIS
Week 3, 4, 5,
  • Market Research: Options and Trade-Offs
  • Industry Analysis – Description & PEST
  • Competitive Analysis – Porter Generic Strategies, Ansoff Development Strategies, Perceptual Map & Position, SWOT and Competitive Matrix
  • Segmentation – Objectives, Buyer Behaviour, Bases, Steps, Selection & Meaningful Market Segments
  • Sale Forecast Methods
  • Business Plan: Marketing Analysis Section
  MODULE 4 – FINANCIAL MANAGEMENT
Week 6, 7, 8, 9
  • Financial Management Overview
  • Financial Statements & Methods used for Business Planning:
  • Depreciation
  • Net Worth Statement
  • Balance Sheet
  • Statement of Changes in Owner Equity
  • Income Statements: Cash and Accrued
  • Cash Flow Statements
  • Break Even & Sensitivity Analysis
  • Financial Analysis and Performance: Ratios & Statement Analysis
  • Business Plan: Financial Section
   Midterm October 19
  MODULE 5 – Market Strategy
Week 10

 
  • Market Mix Options
  • Price, Product, Promotion, Place (Distribution)
  • Consideration, Strategy & Selection
   
  MODULE 6 – FINANCING & RISK
Week 11, 12, 13

 
  • Sources of Financing: Debt & Equity
  • Capital Structure and the Role of Leverage
  • Time Value of Money, Capital Investment & Loan Analysis
  • Risk Management & Risk Matrix
Final Exam TBA via UBC system