Adidas has been on fire since 2015 in the sneaker game. Everyone in town used to rave about the latest Nike’s. But every since Adidas launched its new line of Boost and UltraBoost series and releasing a limited number of each shoe in all stores, it seems impossible to get a pair that suits you. I’m one of those guys. Ever since the launch of the Kanye West Adidas Yeezy Boost 350’s, I’ve been on a streak to get them all. Yeezy 350’s, Tubular X, NMD’s etc.

So when I saw Adidas create a shoe made of…waste from the ocean…I was actually open to the idea of wearing one and thought it was kind of cool, but it’s not for sale. The article here from Huffington Post  talks about the creation of the shoe.The upper shoe is made entirely of yarns and filaments reclaimed from illegal deep-sea gillnets and other ocean waste, while the base is made from sustainable cushioning material.

A spokeswoman for Adidas said, “This is not a plan, this is an action,” she said. “We did this to show what we are capable of doing when we all put our heads together.”

Despite the fact that it’s not for sale, I am intrigued by the actions they are taking here. It is a big step forward in promoting the idea of a sustainable future for shoemakers and apparel makers to use recycled waste. They impact goes beyond the shoe, but rather a lifestyle behaviour and statement that is driven by it – to incorporate sustainability into the very “fabric” of our lives. Even if Adidas doesn’t mass produce this shoe, their steps for adding recycled materials into parts of their shoes is admirable.