This week, I will be introducing a new piece of technology that I found interesting. I was back in Japan last winter holiday, and while I was using a subway, I found paper poster that was electronic. It is quite hard to explain, so I found this clip with “electronic paper ads”. I will attach it below…
As you can see this clip, it seems like TV, or some sort of electronic device, but in fact this cool Mascara ads is made on a piece of paper, kinda cool. Apparently, it allows paper to be written and rewritten repeatedly. So what you’re looking at is essentially a paper poster hanging from the ceiling of a subway train in which the image changes.
From Marketing perspective, this will be categorized under ” Technology” in CDSTEP. This new technology have few benefits or advantages.
1. Offered at low cost – Unlike electronic device, since it is just a piece of paper, its light and easy to handle. Due to this reason, the cost is much more cheaper.
2. Environmentally friendly – Specially in Japan, they have restriction on how much CO2 are emitted. By using paper, emission of CO2 will be reduced.
3. Catches people’s attention – This is probably the biggest advantage of using this type of advertisement. Compare to just a normal poster, it goes without saying that this new printing technology will catch people’s eye as it moves, changes in color, just like TV.
New technologies have been invented to help firms and consumers in the market. I am excited to see what will be invented next!
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