Since I was very interested in one of the video about Adidas new technology, which was shown in class today, I decided to do more research and share it with you guys. For people who missed it or forgot about the clip, I have attached the vidoe of the virtual footwear wall innovated by Adidas and Intel.
As explained briefly in class, it is multi-touch screen on the wall, where you can search for the pair of shoes that you are looking for. Not only that it also has the ability to advertise benefits and background of the products. For example, one of the model shoes called F-50, the virtual footwear wall explains, its comfortability, strength and weight of the shoes. In addition to that it displays available size and color that the Adidas currently have.
Some argues that Adidas is just spending money on useless technology when we can just go inside the shop and try by ourselves. However, I feel that it is a good way to display a product as it is interactive, fun and also it tells you more about the product that you are interested in and all the available benefits that a product can offer.
Moreover, there are more than 8000 pair of shoes produced by Adidas. In most cases it is highly likely that a consumer does not have a knowledge of all the products that are offered by Adidas. With this technology a consumer can learn more about the product that they are interested in and also find a new product that he/she was not aware of.
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