Posted by: | 31st Mar, 2011

Packaging: “Thinking outside the box”

When attempting to grab consumers’ attentions,  one of the most efficient ways is to create an unique / eye-catching packages. I decided to share few packagings that are interesting and unique, through a blog/website that I found on internet called “best design options”. Some of the packages that are introduced on the website, have won Pentawards, a worldwide competition exclusively devoted to packaging design.

1. This is the packaging for water. It mainly promotes environmentally friendliness and convenience; this paper bottle is 100% recycled and also once you open it, you can close it just like normal water bottle. One possible weakness that, because it is purely made from paper, the package may tear and water may leak.

2. This is one of my favorite packaging out of all 50 that were displayed and it had also won the pentaward. This is the packaging for hair-styling wax. As you can see, there are 6 types of gel, depending on which style you prefer. The special thing about this packaging is that you can touch and feel the surface according to the type of wax. For example, if you choose the rough styling wax, the surface of the package are made so that you can feel the “roughness” – I think this is pretty cool.

3.This bad is the answer to the environment’s needs. They are biodegradable carrier bags made out of flax-viscose non-woven fabric. There are two main benefits that I would like to share. Firstly, this is purely made from industrial waste that we want to get rid of. In other words, the scare natural resources are not used at all. Secondly, this bag is called “60” bag because in approximately 60 days after started using, it decomposed itself, meaning it does not require any recycling process! More information about this bag can be found on this website – Check it out!

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