Summer is going to start in a month or so, and I see many students including myself, in suits trying to get our desired job or internship. One thing that bugs me the most when about wearing a suit is the fact that it is not washable… I have put on dry cleaning 3 times this term and it costs more money as well as time.
To solve this problem, I was surfing internet and surprisingly, there exists a “washable suit”. Apparently there is a big demand in Singapore and many other South East Asian country. UNIQLO, one of the Japanese clothing retailers have started selling washable suit for male and female consumers.
To analyze this product line, I described it with 4P / Marketing mix. To be specific, I have chosen Male washable suit from UNIQLO.
Product – Main added value: Washable. Some argue that most of washable suit available have unattractive design looks odd. To solve this problem, UNIQLO cooperated with few other clothing firms to make sure, it fits the current trends. Here is one picture of washable suit.
Price – Relatively cheaper than the average price of suit in Japan, which is approximately 200 to 300 Canadian$. Can be targeted to lower income population as well as people who value the product.
Place – Available only in UNIQLO and KONAKA. However, now UNIQLO has more than 50 retailers in Japan. In addition, there are UNIQLO retailers in different part of area such as HK, Singapore, Malaysia and USA.
Promotion – Advertisements are done through many social media as well as Newspapers and Magazines. Here is one commercial that has been playing in Japan.
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