When I went to the movies the other day, there was a Coca-Cola ad that talked about how Coca-Cola was trying to be healthier by offering low and no-calorie beverages. This ad was interesting to me so I decided to find out more.

Recently, Coca-Cola has come up with a new marketing campaign that focuses on being healthy and to overcome the obesity challenge that our world is facing today.

In my opinion, it’s not a bad initiative, as Coca-Cola has good intentions by encouraging people to work out and live a healthier lifestyle, but the general response from the public so far seems to be rather negative.

Most people don’t really understand why an unhealthy drink company like Coca-Cola is promoting healthy living as it doesn’t really make sense to them. Drinks like a can of Coke contain 39g of sugar, and diet Coke contains aspartame and other chemicals which are unhealthy for you.

Coca-Cola deserves some credit for trying to rebrand their image and coming up with different marketing, but they might have to think of something else as their campaign to promote active, health living doesn’t seem to be very successful so far.

Source:

http://adage.com/article/cmo-strategy/coca-cola-s-anti-obesity-campaign-aims-world-moving/244077/

Recently, a Japanese fast food chain called Yoshinoya was considering growing food 100 km away from the damaged Fukushima power plant. Is this a good idea?

Since the Fukushima nuclear disaster, the surrounding area has been considered extremely dangerous for people, let alone crops; however, Yoshinoya claims that their food will be safe.

In a poll in the article, about 83% of people said that they’ll be worried about eating food grown 100 km away from Fukushima, so if the company decides to go through with this it might actually cause them to lose money instead of making profits.

Sure, it might be profitable for Yoshinoya to build farms in an area with lots of land and low competition, but if there are indeed any health issues related with their food, the cost will be high and the reputation of the company will be damaged.

In my opinion, this could be a violation of business ethics. While it is the social responsibility of a business to increase its profits, Yoshinoya should definitely think this decision through as growing food near a radioactive zone could be considered unethical and distasteful.

On September 30th, 2013, Interbrand listed their annual list of the best global brands, and for the first time ever, Apple was listed as the No.1 brand in the world.

But what exactly is it that makes Apple so successful? It’s true that they generate lots of revenue, but they weren’t the first to come out with computers or smartphones.  No, the key to Apple’s success lies in their brand.

Apple has built up this image for themselves as an innovative company that provides quality, simple electronics  for anyone to use. For example, in one of their recent advertisements, Apple showed people from different parts of the world using the iPhone.

However, not everybody likes Apple, in the comments section of the article, there are people saying things like, Apple is so overrated, all they do is sell over hyped and overpriced products. In today’s society, people are becoming more and more aware of the products that they are buying, and might not think Apple is the best.

With technology giants like Google and Samsung increasing in their brand value, only time will tell if Apple can continue maintaining their image, or risk losing their position as the No.1 brand.

Source:

http://www.cbc.ca/news/business/apple-surpasses-coke-as-world-s-best-brand-1.1873259