Google offers: Google’s come back for Groupon

Groupon’s success has everyone wanting a piece of the online coupons market.  Google wanted to purchase Groupon earlier, but the deal fell through. Now, Google is coming up with their own version of Groupon, Google offers. Google plans to use its wide network from Google places to connect with vendors and contract deals.

Here are a few pictures of what Google offers might look like:

Google will be able to target a broader range of companies because of the client base. Google offers will work pretty much the same way as Groupon. People will have a chance to buy a deal and once the target number of purchase is reached, the deal will open.

This is what you’ll see on the Google offers page.

It’s interesting to see that different organizations are trying to tap into this market. Facebook recently announced that they will be doing something similar with their Facebook check-in. It has proved that online coupons is certainly getting more popular and people are willing to spend more time looking for deals online.

Personally, I did buy a few of these online deals, but not all through Groupon. There are just so many sites out there now. Although Groupon still seems to be the leader or first mover in this market, eventually Groupon will need to do more to differentiate themselves from other online coupon sites such as Living Social, IndulgeLiving, etc. This also relates to my previous article about social sign-on. Some of these sites are already implementing social sign-on to ease the registration process of customers. In return, the purchase will be shown on Facebook as their recent activity or as a Tweet on Twitter. I suspect that other sites will soon follow because it will be quite difficult to keep up with all the different log-ins for all these sites.

Google has already tapped into many different markets. It has created Google buzz with the attempt to tap into the social network market but it hasn’t been very successful. We’ll see if Google offers will follow the trend of Google buzz or  if it will be a big hit.

Source: Mashable, Google Offers