Revolution of Finding your Career

As a forth year student, graduation is fast approaching, so it’s time to find a job. Looking for a job is much more versatile than the past. Finding a job has transformed from the traditional classified in newspapers to fostering career management portals such as Monster.com and Workopolis.com.

Companies post their job vacancies via Monster.com or Workopolis.com to recruit more talent. Employers have a chance to market themselves describing the benefits they provide for their employees. These career websites allow job seekers to narrow searches to industries, position type, or location.

This leads to a new era of companies marketing themselves to recruit the best talents. In the past, job seekers were in the passive position because there wasn’t much choice or information for them to compare with. Job seekers also didn’t know a lot about the company’s culture and environment. They either depended on previous employees or assumed the culture from how the brand was marketed.

Many companies now have a sub-site on careers which provides a lot of information on the company, culture, as well as current openings. Some common characteristics found on companies’ career websites include testimonials and videos. Current employees’ testimonials are, of course, an easy way to convince job seekers to work for their company. There are videos about the workplace environment or employees’ experience.

Here are a few companies’ career website:

With online job search, it has opened up opportunities for job seekers to find jobs other than their local region. This in turn, increases the competitiveness of a job opening. On the other hand, many employers will compete to hire the best talent out there, even out of their local region.

It’s interesting to see how much resources companies are now allocating to market themselves not only for retail/ service purposes, but also for hiring purposes. I wonder what will be the next revolution for job searching.