In this 2012 article from the New York Times we see the decision of the United States Food and Drug Administration court to reject the proposed name change for has rejected a request from the Corn Refiners Association to change the name of high-fructose corn syrup. They would have liked to change the name of this corn-based sweetener from high-fructose corn syrup to corn sugar. From a business perspective this is a good plan, they are trying to change the name to reinvent the image of their most sold product. High-fructose corn syrup has attached stigma as many are shying away from the product due to health concerns. The question that must be asked is whether or not this is ethical. This change is not to be considered ethical, ingredients lists as easily viewable by the consumer for a reason; they have the right to know what they are consuming. The name change would cause unneeded confusion for those who are trying to avoid the product. The FDA ruling to reject the name change was proper as it served no other purpose then to trick consumers into consuming a product they would otherwise avoid.

Picture taken From Artice