Starting on November first Starbucks releases their anticipated line of holiday beverages. This date also marks then their signature white and green cup is replaced to seasonally festive red ones, this is always a sure sign that the holidays are right around the corner. However, I have noticed that they charge more for their festive beverages then they do for their other, about four dollars and fifteen cents an opposed to three seventy five for an almost identically made flavoured latte. They can get away with this price hike for one primary reason, demand. These holiday drinks are highly anticipated and they are only around for a limited time, once the holidays are over you must wait an entire year to sample your favourite drink once more. This makes it much easier to justify spending extra money on a drink, it’s not going to be around all year, and so you need to get it while it lasts. This is, in my opinion Starbucks’ greatest marketing ploy, capitalizing on holiday spirit makes them a bundle every year.

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