In Clarisa Madilao’s blog post she describes the dilemma Disney is currently facing, due to their absorption of the Marvel franchise. In class, we have studied the impacts of scandals upon businesses reputations, and I have learned, that it is imperative that consumers always view your business the way you want them to. 

Although I understand the need for Disney to promote their “family friendly” image, and thus not associate themselves with anything that contradicts that, I personally do not think that this “dilemma” constitutes anything that Disney should be worried about.

In my opinion, Disney is doing absolutely nothing wrong by displaying superheroes faces on slot machines.  It is not as if they are introducing a line of toys for children that promotes gambling. The branding on slot machines is such a thin association to the brand and would only be seen by adults, therefore making it extremely unlikely that it would decrease profitability or harm their image in any noticeable way. If anything, the absorption of all these new casino games will generate new revenue streams, adding on to the widely branching, virtually indestructible empire that Disney has already created for themselves.

Photo Credit: Jackpot.co.uk, Fanpop!